Showing posts with label Media. Show all posts
Showing posts with label Media. Show all posts

Monday, June 16, 2008

Perspectives - The Balancing Act

There’s too much mental telepathy at work these days.

Imagine how much easier it would be if everyone simply stated what they wanted. Rather than making grand assumptions about other people’s motives, we might actually start getting our needs met.

Lies seem to be the in thing. It has no origin, and has lost its actual source and flavor. Nowadays, a lie is so obvious, something to be made mockery of. It sucks.

I didn't say that, although it appeared like a soliloquy, but I feel your anger.

It is amazing that people wait for something to be over, that they have waited all along, not realizing what is over. It's like having a ball with your credit card, under the assumption that you have a balance, no it's not worth discussing it, realization is what matters. I guess, opportunities are easier to realize, when they leave rather than when they knock, which they do rarely. Those few moments are to be cherished rather than assuming that a load has been taken off your back.

Financially - it appears that mutual funds are making a comeback. Bankruptcies are yet to raise its head. Appears embezzlements are out of fashion. Fudging the books is slowly poking its head up, and laundering is still a baby.

Where have the good old Cambodians gone. Perhaps we ought to come up with a grant so as to support this ailing industry. Apparently, the only things, which still rule, are the dumbbells.

If we don't something quickly, we wouldn't have countries to buy depleted weapons, as a result we might have to increase taxes again. Well, if this continues, it appears politicians eventually have to fund themselves, apart from an occasional handout.

I am, at 40, no longer in any demographic that matters. Other than the not mattering part, which stings a little, 38 is a fine age. There are even occasions when 38 can seem young, as if the numbers 3 and 8 were some sort of clerical error. You remind yourself of all the great professional athletes who are 38. Then you put on an old album by a great defunct band and rock out in the living room until your nephew walks in and tells you to stop acting "stupid."

I envy 20-somethings, but it's not their youth or their freedom or their little hardbodies that I envy. The place from which my rancor pours, the true source of my bile, is their timing.

Because, by some inexplicable (and unjust) force of dumb chance or intergalactic intelligence, this generation has landed in its 20s at an especially opportune moment in human history.

Reckon Mr. Greenspan was right in requesting the students to make mistakes, so as to reduce the level of perfection and so that we mortals can perform.

We are the generation that bought investment banking as an exciting and sexy profession.

We are the generation that said, "Just do it".

Saturday, July 07, 2007

Women complain bitterly about media - NGO

In India women groups complain bitterly about themedia and say that it ignores them, 'commodifies' them, and does notmirror their problems, aspirations and achievements, said NGO Population First, Program Director, Dr A L Sharada.

Dr Sharada said this at a three day workshop held at Lonavala on''Gender and Media'' where she spoke about 'The change over the lasthalf century in reporting on women and gender issues by Indian newspapers' and 'Gender Budgeting for Women.

She added, ''Biases are often unconscious. If not exposed andaddressed they become part of a work culture and a way of life. Theyunfairly impinge on a section of society and cloud the correctpicture. To break a bias, one needs to be first conscious of it.''Speaking on 'Reporting crime on women' an activist Lalitha Dhara said,''15 cases of rape and sexual violence were reported in 2000-01 upfrom just one case in the 1970's, when newspapers were shy of evenmentioning the word 'rape' but couched it in phrases like ''outraginga woman's modesty'' or ''assault''.'

'With the entry of women in journalism the crime phraseology has changed.

However many of the reported rape stories are still foundwanting in the manner in which they are written. Only a couple of themwere reported in a sensitive balanced way.'' Speaking on 'Gender Budgeting for Women' Lalitha Dhara said, ''

The annual budget of 2005-06 etched in a structural change that went largely and sadlyunreported.' ' For the first time as many as 18 Union Ministries wereasked to do a gender disaggregated analysis so that they are able toprovide a reliable and studied indicator of how their programmesimpact gender.

Described as welcome by some and a hasty patchwork byothers the fact remains that it marked the arrival of 'gender budgeting' in India.

As the Finance Minister himself acknowledged in his budget speech tha this step for gender budgeting was only the beginning. ''Hon. members will be happy to note I have included in the budget documents a seperate statement highlighting gender sensitivities of the budgetary allocations under 10 demands for grants.

The total amount in budget estimates 2005-06 according to the statement is just above Rs 10,000 crore.''Although this is another first in budget making in India it is only a beginning and in course of time all departments will be required to present gender budgets as well as make benefit-incidence analysis.''

Friday, July 06, 2007

TV ratings to be reviewed

TV ratings in India are to be reviewed as the Ministry says the current system of measuring television programs popularity is not accurate

In a move that could impact the Rs 8,000 crore television advertising revenue and the process of measuring popularity of television programming, the information and broadcasting ministry plans to end the monopoly environment in measuring of television rating points (TRPs).

I&B minister Priya Ranjan Dasmunsi said, "The current scenario of measuring TRPs does not reflect real growth of channels and is not a true representative of what audiences are watching. We want to end the monopoly of one company."

He said existing standards would have to be reviewed, including sample size and a more transparent system of functioning will be put in place. The matter is likely to be taken up in an inter-ministerial meeting next week.

Popularity of television programming is measured in TRPs that is collated through 'peoplemeters' set up in a sample number of television homes. At present, broadcasters, advertisers and media planners subscribe to TRPs generated on weekly basis by TAM Media Research. Another agency, aMap provides ratings on an overnight basis.