Hell's Kitchen chef Marco Pierre White has become the new face of Knorr stock cubes.
He got the job after describing the cubes as "the best... in the world".
The 45-year-old, the youngest Briton to win three Michelin stars, will feature in a Knorr advertising campaign over the next 12 months.
White shocked foodies when he also praised ketchup, Colman's mustard and Worcestershire sauce.
He said: "I built my reputation using Knorr cubes and truly believe you can't cook properly at home without them."
Katie Lindridge, Knorr brand manager, said: "Throughout his career, Marco has talked about how essential Knorr stock cubes are to his cooking.
"We really believe his passion can inspire people to use them in different and exciting ways to help them in the kitchen."
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