Hyundai has dared all car buyers to compare Hyundai models with any other car out there.
The new Hyundai Genesis has a stylized emblem, formed by a shield hexagonal black and silver wings and which symbolizes the desire to "fly over the others". As the car slowly develops the Hyundai brand, people will get the feel of the badge. The feeling that I own a Hyundai and I’m proud to be a Hyundai owner and would never consider buying something without a Hyundai badge!
Hyundai wants its new premium sedan Hyundai Genesis to be its brand image. It is certain that the Hyundai Genesis would achieve its goal. With the Genesis, Hyundai has created a design generic that is recognizable and a brand image that is desirable. It has managed to position itself into a unique spot where its brand has started generating attention.
Hyundai Genesis’ new adventure against the world has just begun and it will really be exciting.
To further substantiate that are the results from a recent survey where 44% of Hyundai Genesis owners that have been interviewed have household income of over $100,000.
What does that indicate?
It tells you that these buyers can also afford its competitors, but have instead gone for the Hyundai Genesis. Furthermore, the majority of the demographics have also previously owned other luxury models – so the value theory goes out of the window
What Hyundai offers is a car that is as good as a Lexus GS for around $10,000 less. At http://www.genesisowners.com you’ll find ex-owners of Lexus, BMW and Infiniti vehicles!
Hyundai is now comparing the speed of a Genesis to a Porsche Boxster, the handling and braking to BMW, and the sound system to a Rolls. A Genesis is not a Rolls Royce. It is also not a Porsche. But when you say Porsche, you understand "speed and performance". When you say BMW, you understand that the car must handle well, and when you hear Rolls, you generally understand that the car has luxury features. They also conducted a 0 to 60 mph test with the BMW 750i and Porsche Boxster, with the Genesis finishing ahead. Not everyone is going to make a spreadsheet with performance specifications on it, but most people will understand what you mean when you say that a car is as fast as or faster than a Porsche.
Hyundai has also taken pains to ensure that each item stands apart - whether it is the gear levers, visors, cup holders or seat controls, it appears that they belong to a luxury sedan. Pitting each of these cars against the Hyundai's Genesis in a luxury car challenge has resulted in leaving most of them dazed and shuffling realizing that Hyundai Genesis deserves the full respect that it demands, whether be it safety or luxury.
So, if there is one thing to take from these comparisons, it would be the fact that Hyundai can take on its competitors head-on, without making room for the price factor.
Hyundai is now daring all car buyers to compare Hyundai models with any other car out there.
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